Meredith Cole, who will be teaching Essentials of Mystery Writing at WriterHouse beginning September 26, is currently on tour to promote her novel, Posed for Murder. Here’s a look at her recent experience at the Decatur Book Festival:
As I planned my book tour for my first book Posed for Murder, a wiser and more experienced author gave me a great piece of advice: Go where the people are.
Although it’s great idea to go to book stores on your book tour, unfortunately debut authors often end up sitting alone in the back feeling ignored. I definitely did my share of bookstore events, and have had some great experiences meeting booksellers and readers. But I also had great results doing events with other authors at libraries and book festivals. Book festivals happen all over the country, and attract huge crowds. Although most are there to see a famous or familiar author, others are willing to venture out to make a new discovery — you.
This Labor Day Weekend, I was one of 300 authors selected to be at the Decatur Book Festival in Georgia. It calls itself the largest book festival in the country, or “Bookzilla.” It’s a giant three-day festival with hundreds of volunteers, vendors, and about 65,000 attendees who love books. The festival did not pay for my transportation, but they put me up in a hotel, and ferried me to and from the airport. They also put on a party for all the authors, and provided us with vouchers for free food and drink at local restaurants. All the events (and the hotel) were around a square in downtown Decatur, so it was easy to get around.
I appeared with another mystery author, Megan Abbott, at Eddie’s Attic (a bar that launched the Indigo Girls’ career, as well as many other local bands). Megan and I each read for about five minutes, perched on stools like an acoustic act, and then answered questions. The crowd had some great ones (asking how we used secondary characters, how screenwriting was different from writing novels, how we created atmosphere, etc.), so we had a lively discussion.
We had a respectable crowd, and I sold a good number of books. Independent bookstores from Atlanta handled all the sales and signings, and I was glad to meet a new bookseller. They had me sign the rest of the books as stock for their store, and I imagine they’ll highlight them as “signed by the author” in their store.
Not everyone buys books at the festival, so it’s difficult to measure the true impact of an event. But beyond the sales, I met local librarians, talked to readers, and was advertised on their website and in their publication. My publishing house likes that I’m getting out there and doing my best to sell the book, and I’m sure that all my efforts effected their decision to buy my second book in my series this summer. So in a few weeks, I’ll be at Fall for the Book in DC, and in October I’ll be at the Southern Festival of Books in Nashville. The tour continues!