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Content Strategy and Content Marketing: How to Attract Readers to You

August 29 @ 6:00 pm - 8:00 pm

Instructor: Jane Friedman
Individual Sessions: $75 Members | $100 Non-members
Tuesday, 8/29/17 | 6:00 PM – 8:00 PM
Session will be held in the conference room at Indoor Biotechnologies (across from WriterHouse)
*Purchase all five sessions for a discounted bundle price

Most authors have heard about blogging, but they don’t have a clue what it means to develop a content strategy or participate in a content marketing effort. For writers who want to see their online writing and activity pay off, it requires some high-level and strategic thinking about who that writing is meant to reach and who you want to attract over the long term. This session will look at key strategies and principles for producing content in a way that’s productive and even monetizable—and how to think beyond the blog and beyond the book to the different ways you can deliver your writing to readers.

Jane Friedman has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She’s the co-founder and editor of The Hot Sheet, the essential publishing industry newsletter for authors, and is the former publisher of Writer’s Digest. She has been interviewed and featured by NPR, PBS, The Washington Post, the National Press Club and many other outlets.

In addition to being a columnist with Publishers Weekly and a professor with The Great Courses, Jane maintains an award-winning blog for writers at JaneFriedman.com (200,000 visits per month). She’s delivered keynotes on the digital era of authorship at the San Francisco Writers Conference, The Muse & The Marketplace, and Willamette Writers Conference, among many others. She speaks regularly at industry events such as BookExpo America and Digital Book World, and has served on panels with the National Endowment for the Arts and the Creative Work Fund.

Her essays have been published in anthologies by the University of Chicago Press, Seal Press, Milkweed Editions, and McPherson & Co. She has a book forthcoming from the University of Chicago Press, The Business of Being a Writer (March 2018).

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Details

Date:
August 29
Time:
6:00 pm - 8:00 pm
Event Categories:
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Organizer

Sibley Johns
Phone:
434-296-1922

Venue

Conference Room @ Indoor Biotechnologies
700 Harris Street
Charlottesville, VA,
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