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The Art and Business of Platform: A Working Philosophy and Approach
August 1, 2017 @ 6:00 pm - 8:00 pm
Instructor: Jane Friedman
Individual Sessions: $75 Members | $100 Non-members
Tuesday, 8/1/17 | 6:00 PM – 8:00 PM
Session will be held in the conference room at Indoor Biotechnologies (across from WriterHouse)
*Purchase all five sessions for a discounted bundle price.
Writers are often baffled by platform because it’s seen as a marketing and promotion mindset—antithetical to the artist mindset. However, there is a way to approach platform that isn’t about selling, but rather understanding human behavior—including your own! During this session you’ll learn what it means to have a focused, consistent, and meaningful effort over a long period of time, in a way that doesn’t exhaust you, but leads to finding high-quality readers who love what you do. We’ll discuss how you can make informed and meaningful decisions about how to best spend your time, and what advanced platform-building looks like for an established author.
Jane Friedman has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She’s the co-founder and editor of The Hot Sheet, the essential publishing industry newsletter for authors, and is the former publisher of Writer’s Digest. She has been interviewed and featured by NPR, PBS, The Washington Post, the National Press Club and many other outlets.
In addition to being a columnist with Publishers Weekly and a professor with The Great Courses, Jane maintains an award-winning blog for writers at JaneFriedman.com (200,000 visits per month). She’s delivered keynotes on the digital era of authorship at the San Francisco Writers Conference, The Muse & The Marketplace, and Willamette Writers Conference, among many others. She speaks regularly at industry events such as BookExpo America and Digital Book World, and has served on panels with the National Endowment for the Arts and the Creative Work Fund.
Her essays have been published in anthologies by the University of Chicago Press, Seal Press, Milkweed Editions, and McPherson & Co. She has a book forthcoming from the University of Chicago Press, The Business of Being a Writer (March 2018).