Instructor: Jane Friedman
Individual Sessions: $75 Members | $100 Non-members
Tuesday, 8/8/17 | 6:00 PM – 8:00 PM
*Purchase all five sessions for a discounted bundle price.
Whether your website is one day old or ten years old, you want to make sure the resources you’ve put into your site will pay off with more readers, more sales, and more opportunities for your career. Learn about best practices for design and content, the most important areas to focus on (what do visitors see first or most often—and how can you take advantage of that?), plus valuable online strategies to help grow your career. We’ll also touch on the basics of search engine optimization.
Jane Friedman has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She’s the co-founder and editor of The Hot Sheet, the essential publishing industry newsletter for authors, and is the former publisher of Writer’s Digest. She has been interviewed and featured by NPR, PBS, The Washington Post, the National Press Club and many other outlets.
In addition to being a columnist with Publishers Weekly and a professor with The Great Courses, Jane maintains an award-winning blog for writers at JaneFriedman.com (200,000 visits per month). She’s delivered keynotes on the digital era of authorship at the San Francisco Writers Conference, The Muse & The Marketplace, and Willamette Writers Conference, among many others. She speaks regularly at industry events such as BookExpo America and Digital Book World, and has served on panels with the National Endowment for the Arts and the Creative Work Fund.
Her essays have been published in anthologies by the University of Chicago Press, Seal Press, Milkweed Editions, and McPherson & Co. She has a book forthcoming from the University of Chicago Press, The Business of Being a Writer (March 2018).