Topics covered in this seminar: setting realistic goals; making a marketing plan; pitching your book; dealing with publicists, booksellers and media; bookstore events and readings. Attendees must have a forthcoming or recently published book from a commercial trade publisher, a publishing contract with a commercial trade publisher, or a literary agent. This seminar is not suitable for self-published authors or those whose books are produced by subsidy publishers. Guest speaker: Katharine Weber (author of THE MEMORY OF ALL THAT, TRUE CONFECTIONS, and more.)
Publicity expert Bella Stander is the proprietor of Book Promotion 101, offering publicity consulting to commercially published authors. She has conducted workshops across the country and spoken at numerous writers' conferences. Stander is also the publisher of Bella Terra Maps and a consultant to the Virginia Festival of the Book.
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