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August 2017

The Art and Business of Platform: A Working Philosophy and Approach

August 1 @ 6:00 pm - 8:00 pm
Conference Room @ Indoor Biotechnologies, 700 Harris Street
Charlottesville, VA,
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Instructor: Jane Friedman Individual Sessions: $75 Members | $100 Non-members Tuesday, 8/1/17 | 6:00 PM - 8:00 PM Session will be held in the conference room at Indoor Biotechnologies (across from WriterHouse) *Purchase all five sessions for a discounted bundle price.  Writers are often baffled by platform because it’s seen as a marketing and promotion mindset—antithetical to the artist mindset. However, there is a way to approach platform that isn’t about selling, but rather understanding human behavior—including your own! During this…

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From Memory to Memoir

August 2 @ 12:00 pm - 2:00 pm
WriterHouse, 508 Dale Avenue
Charlottesville, 22902 United States
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Instructor: Lisa Ellison Cost: FREE for WriterHouse Members Wednesday 8/2/17 12:00 PM - 2:00 PM This seminar is intended for budding memoirists who are interested in shaping their life experiences into a dynamic story around a specific theme. In this two-hour seminar, we will discuss the basic tools you’ll need to write engaging and vivid stories about your life. We’ll read short examples of writers who use these tools effectively, then we’ll write our own using in-class exercises. Please bring…

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Of Brevity and Bigness

August 5 @ 10:00 am - 2:00 pm
WriterHouse, 508 Dale Avenue
Charlottesville, 22902 United States
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Instructor:Annie Kim Cost: $60 Members | $65 Non-members Saturday, 8/5/17 | 10:00 AM - 2:00 PM Brevity is the soul of wit. But what of poetry? Working from the premise that even big poems are made up of well-tooled little parts, we'll dig into examples of both big and little poems to unpack the art of poetic brevity. We'll explore ideas for revising work with an eye toward speed and grace. While writers of all levels are welcome, this class…

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So You Think You Wanna Novel?

August 5 @ 1:00 pm - 5:00 pm
WriterHouse, 508 Dale Avenue
Charlottesville, 22902 United States
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Instructor:Kristie Smeltzer Cost: $60 Members | $65 Non-members Saturday, 8/5/17  | 1:00 PM – 5:00 PM This seminar is intended for budding novelists, those who plan to start writing a novel or are in the process of writing a novel first draft. We’ll briefly discuss some basic aspects of writing and terms you should be aware of, which will help you know what to learn more about, if you haven’t already, before you get too deep into your book. We’ll also…

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After You Finish a Novel Draft: What’s Next?

August 6 @ 1:00 pm - 5:00 pm
WriterHouse, 508 Dale Avenue
Charlottesville, 22902 United States
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Instructor:Kristie Smeltzer Cost: $60 Members | $65 Non-members Sunday 8/6/17  | 1:00 PM – 5:00 PM Congratulations! You have written a full draft of your novel or are nearing completion.  While one phase of work is done, another has just begun. This seminar will cover approaches to help you step back and get a clear sense of your novel as a whole. We’ll discuss several tools you can use when refining the structure of your narrative, and exercises to help you…

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The Author Website: Your Most Important Storytelling Opportunity

August 8 @ 6:00 pm - 8:00 pm
Conference Room @ Indoor Biotechnologies, 700 Harris Street
Charlottesville, VA,
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Instructor: Jane Friedman Individual Sessions: $75 Members | $100 Non-members Tuesday, 8/8/17 | 6:00 PM - 8:00 PM *Purchase all five sessions for a discounted bundle price.  Whether your website is one day old or ten years old, you want to make sure the resources you’ve put into your site will pay off with more readers, more sales, and more opportunities for your career. Learn about best practices for design and content, the most important areas to focus on (what do visitors…

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The Email Newsletter: Your Most Important Engagement Tool

August 15 @ 6:00 pm - 8:00 pm
Conference Room @ Indoor Biotechnologies, 700 Harris Street
Charlottesville, VA,
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Instructor: Jane Friedman Individual Sessions: $75 Members | $100 Non-members Tuesday, 8/15/17 | 6:00 PM - 8:00 PM Session will be held in the conference room at Indoor Biotechnologies (across from WriterHouse) *Purchase all five sessions for a discounted bundle price.  E-mail marketing is the No. 1 overlooked means of reader engagement when authors evaluate their overall platform. Being able to directly reach your readers, or most avid fans, is a powerful capability that every author should have. Thankfully, it’s easy to…

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Social Media for Authors: How to Make it Worth Your Time

August 22 @ 6:00 pm - 8:00 pm
Conference Room @ Indoor Biotechnologies, 700 Harris Street
Charlottesville, VA,
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Instructor: Jane Friedman Individual Sessions: $75 Members | $100 Non-members Tuesday, 8/22/17 | 6:00 PM – 8:00 PM Session will be held in the conference room at Indoor Biotechnologies (across from WriterHouse) *Purchase all five sessions for a discounted bundle price.  Time is one of the most precious resources anyone has, so it’s a smart writer who asks, “Is this social media stuff really the best use of my time?” While it can be a highly subjective matter (every career has different…

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Content Strategy and Content Marketing: How to Attract Readers to You

August 29 @ 6:00 pm - 8:00 pm
Conference Room @ Indoor Biotechnologies, 700 Harris Street
Charlottesville, VA,
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Instructor: Jane Friedman Individual Sessions: $75 Members | $100 Non-members Tuesday, 8/29/17 | 6:00 PM – 8:00 PM Session will be held in the conference room at Indoor Biotechnologies (across from WriterHouse) *Purchase all five sessions for a discounted bundle price.  Most authors have heard about blogging, but they don’t have a clue what it means to develop a content strategy or participate in a content marketing effort. For writers who want to see their online writing and activity pay off, it…

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