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Conference Room @ Indoor Biotechnologies

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700 Harris Street
Charlottesville, VA,

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August 2017

Author Platform Master Class Registration Page

August 1 @ 6:00 pm - 8:00 pm
Conference Room @ Indoor Biotechnologies, 700 Harris Street
Charlottesville, VA,
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How to Build and Grow a Readership to Support Your Long-Term Career Instructor: Jane Friedman Five-Session Bundled Pricing*: $375 Members | $400 Non-members Individual Sessions: $75 Members | $100 Non-members 5 Tuesdays 8/1/17 - 8/29/17 | 6:00 PM - 8:00 PM Sessions will be held in the conference room at Indoor Biotechnologies (across from WriterHouse) *Discounted pricing available if registration is received before 7/10/17. Join Jane Friedman for a five-week intensive on marketing for authors where she will cover everything from…

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The Art and Business of Platform: A Working Philosophy and Approach

August 1 @ 6:00 pm - 8:00 pm
Conference Room @ Indoor Biotechnologies, 700 Harris Street
Charlottesville, VA,
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Instructor: Jane Friedman Individual Sessions: $75 Members | $100 Non-members Tuesday, 8/1/17 | 6:00 PM - 8:00 PM Session will be held in the conference room at Indoor Biotechnologies (across from WriterHouse) *Purchase all five sessions for a discounted bundle price.  Writers are often baffled by platform because it’s seen as a marketing and promotion mindset—antithetical to the artist mindset. However, there is a way to approach platform that isn’t about selling, but rather understanding human behavior—including your own! During this…

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The Author Website: Your Most Important Storytelling Opportunity

August 8 @ 6:00 pm - 8:00 pm
Conference Room @ Indoor Biotechnologies, 700 Harris Street
Charlottesville, VA,
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Instructor: Jane Friedman Individual Sessions: $75 Members | $100 Non-members Tuesday, 8/8/17 | 6:00 PM - 8:00 PM *Purchase all five sessions for a discounted bundle price.  Whether your website is one day old or ten years old, you want to make sure the resources you’ve put into your site will pay off with more readers, more sales, and more opportunities for your career. Learn about best practices for design and content, the most important areas to focus on (what do visitors…

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The Email Newsletter: Your Most Important Engagement Tool

August 15 @ 6:00 pm - 8:00 pm
Conference Room @ Indoor Biotechnologies, 700 Harris Street
Charlottesville, VA,
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Instructor: Jane Friedman Individual Sessions: $75 Members | $100 Non-members Tuesday, 8/15/17 | 6:00 PM - 8:00 PM Session will be held in the conference room at Indoor Biotechnologies (across from WriterHouse) *Purchase all five sessions for a discounted bundle price.  E-mail marketing is the No. 1 overlooked means of reader engagement when authors evaluate their overall platform. Being able to directly reach your readers, or most avid fans, is a powerful capability that every author should have. Thankfully, it’s easy to…

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Social Media for Authors: How to Make it Worth Your Time

August 22 @ 6:00 pm - 8:00 pm
Conference Room @ Indoor Biotechnologies, 700 Harris Street
Charlottesville, VA,
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Instructor: Jane Friedman Individual Sessions: $75 Members | $100 Non-members Tuesday, 8/22/17 | 6:00 PM – 8:00 PM Session will be held in the conference room at Indoor Biotechnologies (across from WriterHouse) *Purchase all five sessions for a discounted bundle price.  Time is one of the most precious resources anyone has, so it’s a smart writer who asks, “Is this social media stuff really the best use of my time?” While it can be a highly subjective matter (every career has different…

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Content Strategy and Content Marketing: How to Attract Readers to You

August 29 @ 6:00 pm - 8:00 pm
Conference Room @ Indoor Biotechnologies, 700 Harris Street
Charlottesville, VA,
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Instructor: Jane Friedman Individual Sessions: $75 Members | $100 Non-members Tuesday, 8/29/17 | 6:00 PM – 8:00 PM Session will be held in the conference room at Indoor Biotechnologies (across from WriterHouse) *Purchase all five sessions for a discounted bundle price.  Most authors have heard about blogging, but they don’t have a clue what it means to develop a content strategy or participate in a content marketing effort. For writers who want to see their online writing and activity pay off, it…

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