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Author Platform Master Class Registration Page

August 1, 2017 @ 6:00 pm - 8:00 pm EDT

How to Build and Grow a Readership to Support Your Long-Term Career

Instructor: Jane Friedman
Five-Session Bundled Pricing*: $375 Members | $400 Non-members
Individual Sessions: $75 Members | $100 Non-members
5 Tuesdays 8/1/17 – 8/29/17 | 6:00 PM – 8:00 PM
Sessions will be held in the conference room at Indoor Biotechnologies (across from WriterHouse)
*Discounted pricing available if registration is received before 7/10/17.

Join Jane Friedman for a five-week intensive on marketing for authors where she will cover everything from the philosophy of building a platform to website development, writing newsletters, engaging in social media and developing content that will attract readers to you. Sign up for all five weeks for a discounted bundle price, or register for  individual sessions that match your interest and schedule.

Session Descriptions

Session I (8/1/17): The Art and Business of Platform: A Working Philosophy and Approach
Writers are often baffled by platform because it’s seen as a marketing and promotion mindset—antithetical to the artist mindset. However, there is a way to approach platform that isn’t about selling, but rather understanding human behavior—including your own! During this session you’ll learn what it means to have a focused, consistent, and meaningful effort over a long period of time, in way that doesn’t exhaust you, but leads to finding high-quality readers who love what you do. We’ll discuss how you can make informed and meaningful decisions about how to best spend your time, and what advanced platform-building looks like for an established author. Click here to register for individual session

Session II (8/8/17): The Author Website: Your Most Important Storytelling Opportunity
Whether your website is one day old or ten years old, you want to make sure the resources you’ve put into your site will pay off with more readers, more sales, and more opportunities for your career. Learn about best practices for design and content, the most important areas to focus on (what do visitors see first or most often—and how can you take advantage of that?), plus valuable online strategies to help grow your career. We’ll also touch on the basics of search engine optimization. Click here to register for individual session

Session III (8/15/17): The Email Newsletter: Your Most Important Engagement Tool
E-mail marketing is the No. 1 overlooked means of reader engagement when authors evaluate their overall platform. Being able to directly reach your readers, or most avid fans, is a powerful capability that every author should have. Thankfully, it’s easy to get started with e-mail newsletters, and it doesn’t require technical know-how. This session will cover best practices of email design and content, strategies and tools for securing sign ups (to pop up or not to pop up?), as well as what email service providers to use. Click here to register for individual session

Session IV (8/22/17): Social Media for Authors: How to Make It Worth Your Time
Time is one of the most precious resources anyone has, so it’s a smart writer who asks, “Is this social media stuff really the best use of my time?” While it can be a highly subjective matter (every career has different needs and phases), we’ll talk about how to quantify your activity on social media, analyze its impact, and make the best choices for the short term and long term. Rather than being driven by trends (or what your friends are doing), we’ll look at how you can make the best decision for you. Click here to register for individual session

Session V (8/29/17): Content Strategy and Content Marketing: How to Attract Readers to You
Most authors have heard about blogging, but they don’t have a clue what it means to develop a content strategy or participate in a content marketing effort. For writers who want to see their online writing and activity pay off, it requires some high-level and strategic thinking about who that writing is meant to reach and who you want to attract over the long term. This session will look at key strategies and principles for producing content in a way that’s productive and even monetizable—and how to think beyond the blog and beyond the book to the different ways you can deliver your writing to readers. Click here to register for individual session

Jane Friedman has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She’s the co-founder and editor of The Hot Sheet, the essential publishing industry newsletter for authors, and is the former publisher of Writer’s Digest. She has been interviewed and featured by NPR, PBS, The Washington Post, the National Press Club and many other outlets.

In addition to being a columnist with Publishers Weekly and a professor with The Great Courses, Jane maintains an award-winning blog for writers at JaneFriedman.com (200,000 visits per month). She’s delivered keynotes on the digital era of authorship at the San Francisco Writers Conference, The Muse & The Marketplace, and Willamette Writers Conference, among many others. She speaks regularly at industry events such as BookExpo America and Digital Book World, and has served on panels with the National Endowment for the Arts and the Creative Work Fund.

Her essays have been published in anthologies by the University of Chicago Press, Seal Press, Milkweed Editions, and McPherson & Co. She has a book forthcoming from the University of Chicago Press, The Business of Being a Writer (March 2018).

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MEMBER Five-Class Bundle Online Registration 

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August 1, 2017
6:00 pm - 8:00 pm EDT
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Jane Gatewood


Conference Room @ Indoor Biotechnologies
700 Harris Street
Charlottesville, VA,
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