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Be Your Own PR Agent—How to Market Your Books and Publicize Your Book Events (online seminar)

January 7, 2023 @ 1:00 pm - 4:00 pm EST

Holly Day

Instructor: Holly Day
$60 Members | $65 Nonmembers
Saturday, 1/7/23 | 1:00 – 4:00 p.m. EST

Do you ever wonder how to connect with your audience and publicize your projects even before your book comes out? In this fast-paced workshop, we’ll go over how an author can create an effective marketing campaign to promote their self-published and traditionally-published books. 

Subjects covered: 

  • Writing press releases
  • Setting up interviews
  • Submitting your book for review
  • Creating a direct-email marketing campaign
  • Setting up speaking engagements
  • Organizing a book tour
  • Using LinkedIn, Facebook, YouTube, and Twitter to your advantage 

There will be time for questions and discussion throughout and again at the end. The instructor will also take emailed questions after class in case time runs out.

Holly Day has worked as a freelance writer for over 35 years, with over 7,000 published articles, poems, and short stories and 40 books and chapbooks—most recently, the nonfiction books, Music Theory for Dummies, Music Composition for DummiesTattoo FAQ, and History Lover’s Guide to Minneapolis; and the poetry books, A Book of Beasts (Weasel Press), The Tooth is the Largest Organ in the Human Body (Anaphora Press), Bound in Ice (Shanti Arts Publishing), and Cross-Referencing a Book of Summer (Silver Bow Publishing). Her writing has been nominated for a National Magazine Award, a 49th Parallel Prize, an Isaac Asimov Award, multiple Pushcart awards, and a Rhysling Award, and she has received two Midwest Writer’s Grants, a Plainsongs Award, the Sam Ragan Prize for Poetry, and the Dwarf Star Award from the Science Fiction Poetry Association. She currently works as a freelance content writer for Hunter & Bard and as a writing instructor at The Loft Literary Center in Minneapolis and the Richard Hugo House in Seattle.

Registration for this seminar is closed. 

By registering for our offerings, you are giving us permission to add your email address to our mailing list. You will receive newsletters every 2-4 weeks and other occasional emails. You may opt out of receiving these emails at any time. You will still receive transactional emails from us related to registrations or class/seminar communications from instructors.


January 7, 2023
1:00 pm - 4:00 pm EST
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508 Dale Avenue
Charlottesville, 22902 United States
View Venue Website


Holly Day