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Writing 101: Elements of Good Storytelling
Instructor: Lisa Ellison Cost: $139 Members | $147 Non-members Monday - Friday, 7/31/16 - 8/4/17 | 6:30 PM – 9:00 PM Whether you’re interested in writing true stories or fiction, the elements of great storytelling are the same. Writers need to know how to develop interesting characters, establish a story’s central conflict, write engaging scenes, and use vivid sensory details. They also need to know how to give and receive supportive editorial feedback. During this five-day intensive, we’ll examine the…
Find out more »Author Platform Master Class Registration Page
How to Build and Grow a Readership to Support Your Long-Term Career Instructor: Jane Friedman Five-Session Bundled Pricing*: $375 Members | $400 Non-members Individual Sessions: $75 Members | $100 Non-members 5 Tuesdays 8/1/17 - 8/29/17 | 6:00 PM - 8:00 PM Sessions will be held in the conference room at Indoor Biotechnologies (across from WriterHouse) *Discounted pricing available if registration is received before 7/10/17. Join Jane Friedman for a five-week intensive on marketing for authors where she will cover everything from…
Find out more »The Art and Business of Platform: A Working Philosophy and Approach
Instructor: Jane Friedman Individual Sessions: $75 Members | $100 Non-members Tuesday, 8/1/17 | 6:00 PM - 8:00 PM Session will be held in the conference room at Indoor Biotechnologies (across from WriterHouse) *Purchase all five sessions for a discounted bundle price. Writers are often baffled by platform because it’s seen as a marketing and promotion mindset—antithetical to the artist mindset. However, there is a way to approach platform that isn’t about selling, but rather understanding human behavior—including your own! During this…
Find out more »The Author Website: Your Most Important Storytelling Opportunity
Instructor: Jane Friedman Individual Sessions: $75 Members | $100 Non-members Tuesday, 8/8/17 | 6:00 PM - 8:00 PM *Purchase all five sessions for a discounted bundle price. Whether your website is one day old or ten years old, you want to make sure the resources you’ve put into your site will pay off with more readers, more sales, and more opportunities for your career. Learn about best practices for design and content, the most important areas to focus on (what do visitors…
Find out more »The Email Newsletter: Your Most Important Engagement Tool
Instructor: Jane Friedman Individual Sessions: $75 Members | $100 Non-members Tuesday, 8/15/17 | 6:00 PM - 8:00 PM Session will be held in the conference room at Indoor Biotechnologies (across from WriterHouse) *Purchase all five sessions for a discounted bundle price. E-mail marketing is the No. 1 overlooked means of reader engagement when authors evaluate their overall platform. Being able to directly reach your readers, or most avid fans, is a powerful capability that every author should have. Thankfully, it’s easy to…
Find out more »Social Media for Authors: How to Make it Worth Your Time
Instructor: Jane Friedman Individual Sessions: $75 Members | $100 Non-members Tuesday, 8/22/17 | 6:00 PM – 8:00 PM Session will be held in the conference room at Indoor Biotechnologies (across from WriterHouse) *Purchase all five sessions for a discounted bundle price. Time is one of the most precious resources anyone has, so it’s a smart writer who asks, “Is this social media stuff really the best use of my time?” While it can be a highly subjective matter (every career has different…
Find out more »Content Strategy and Content Marketing: How to Attract Readers to You
Instructor: Jane Friedman Individual Sessions: $75 Members | $100 Non-members Tuesday, 8/29/17 | 6:00 PM – 8:00 PM Session will be held in the conference room at Indoor Biotechnologies (across from WriterHouse) *Purchase all five sessions for a discounted bundle price. Most authors have heard about blogging, but they don’t have a clue what it means to develop a content strategy or participate in a content marketing effort. For writers who want to see their online writing and activity pay off, it…
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