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• Leaving the Ordinary World and Returning with the Elixir (Ran Henry)

  • When
    August 08, 2026
  •  
    9:30 AM - 12:30 PM
  • Location
    WriterHouse
  • Spaces left
    4

  Register

  This seminar will be held at WriterHouse on August 8 from 9:30 AM to 12:30 PM.

  Description:

  Leaving the Ordinary World and Returning with the Elixir is a writing seminar for Novelists, Memoirists, Narrative Nonfiction writers and authors of screen plans and stage plays, based on the universal concept of the Hero’s Journey.  Consider your hero’s initial state of woundedness, incompleteness and unfulfilled potential, “kicking around on a piece of ground in (her) hometown.”  Setting your heroic and authorial sights on the opening of your story and stages of the journey Joseph Campbell pioneered, found in most every tale ever told, can inspire an opening dovetailing with your ending -- thematic and plot points to ponder over three hours on an August Saturday morning, maybe taking you and your hero where you have longed to be. 

  About the Instructor:

  Ran Henry is a writing professor at the University of Virginia and author of the definitive biography Spurrier: How the Ball Coach Taught the South to Play Football and the forthcoming spiritual true crime book The Preacher: Mother Emanuel Pastor Clementa Pinckney and the Confederate Storm. He lives atop Afton Mountain with wife Linda, co-owners of Blue Mountain Weddings in Charlottesville.

  
  

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• Ink & Income: Mastering the Lifecycle of a Book, Module 3 - Launch & Promotion (Andi Cumbo)

  • Start
    September 09, 2026
  •  
  • End
    October 14, 2026
  •  
  • Schedule
    6 sessions
  • Location
    WriterHouse
  • Spaces left
    8

  Register

  This class will meet in person at WriterHouse for 6 sessions (Sept. 9, Sept. 16, Sept. 23, Sept. 30, Oct. 7, Oct. 14) on Wednesdays, from 10:00 AM-12:30 PM. 

  This course is designed as a series of four distinct modules following the chronological lifecycle of a book. Students may register for the full 20-week intensive or select/combine individual modules on Foundations, Production, Launch Strategy, or Sustainability.

  Description:

  You have typed "The End," but for the professional writer, the work is just beginning. Ink & Income is a comprehensive roadmap designed to bridge the gap between literary craft and sustainable business. Guided by hybrid author and editor Andi Cumbo, this course walks students through the complete lifecycle of a book—from the initial decision between traditional and independent publishing to the complex machinery of book launches, marketing, and financial management. Whether you are a debut writer holding your first manuscript or an established author looking to professionalize your career, this course offers the practical tools to turn your art into a business. 

  Module 3: Launch & Promotion (6 Weeks)
  Focus: Getting the book into readers' hands.

  Weeks 1–2: The Launch Strategy
  

  • • Planning the launch window, organizing launch teams (street teams), ARC distribution, and working with retailers.

    • Guest Spotlight: Flannery Buchanan (Working with Bookstores) & Dave Hirschman (Live Events).

  Weeks 3–6: Ongoing Marketing
  

  • • Moving beyond the launch. Strategies for social media engagement, an introduction to advertising, and public appearances.

    • Guest Spotlight: Marijean Oldham (Marketing) & Jeffrey Lofton (Public Speaking).

  About the Instructor:

  Andi Cumbo is a former creative writing professor, a professional editor, and a publisher who is the author of over 30 books that each incorporate real-life places, people, and events in their pages.  She writes cozy mysteries, romantic comedies, YA fantasy, and creative nonfiction and holds and MFA in Creative Nonfiction from Antioch University. She has taught at Santa Clara University, Stevenson University, and George Mason University. When she’s not writing, she and her young son name his toys odd things like “Blech-agh-bah” and try to figure out Lego Fortnite together. She lives in Charlottesville.

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• Ink & Income: Mastering the Lifecycle of a Book, Module 4 - Sustainability & The Long Game (Andi Cumbo)

  • Start
    October 21, 2026
  •  
  • End
    November 11, 2026
  •  
  • Schedule
    4 sessions
  • Location
    WriterHouse
  • Spaces left
    9

  Register

  This class will meet in person at WriterHouse for 4 sessions (Oct. 21, Oct. 28, Nov. 4, Nov. 11) on Wednesdays, from 10:00 AM-12:30 PM. 

  This course is designed as a series of four distinct modules following the chronological lifecycle of a book. Students may register for the full 20-week intensive or select/combine individual modules on Foundations, Production, Launch Strategy, or Sustainability.

  Description:

  You have typed "The End," but for the professional writer, the work is just beginning. Ink & Income is a comprehensive roadmap designed to bridge the gap between literary craft and sustainable business. Guided by hybrid author and editor Andi Cumbo, this course walks students through the complete lifecycle of a book—from the initial decision between traditional and independent publishing to the complex machinery of book launches, marketing, and financial management. Whether you are a debut writer holding your first manuscript or an established author looking to professionalize your career, this course offers the practical tools to turn your art into a business. 

  Module 4: Sustainability & The Long Game (4 Weeks)
  Focus: Keeping the business—and the author—healthy.

  Weeks 1–2: Financial Maintenance
  

  • • Understanding royalties, tracking expenses, profit & loss (P&L) statements, and tax basics for authors.

    • Guest Spotlight: Jen Poteet (Multiple Lines of Income).

  Weeks 3–4: Career Longevity
  

  • • Preventing creative burnout, managing time, and planning the "next book" while marketing the current one.

    • Guest Spotlight: Anne Carley (Creative Balance).

  About the Instructor:

  Andi Cumbo is a former creative writing professor, a professional editor, and a publisher who is the author of over 30 books that each incorporate real-life places, people, and events in their pages.  She writes cozy mysteries, romantic comedies, YA fantasy, and creative nonfiction and holds and MFA in Creative Nonfiction from Antioch University. She has taught at Santa Clara University, Stevenson University, and George Mason University. When she’s not writing, she and her young son name his toys odd things like “Blech-agh-bah” and try to figure out Lego Fortnite together. She lives in Charlottesville.

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