Ink & Income: Mastering the Lifecycle of a Book, Module 3 - Launch & Promotion (Andi Cumbo)

This class will meet in person at WriterHouse for 6 sessions (Sept. 9, Sept. 16, Sept. 23, Sept. 30, Oct. 7, Oct. 14) on Wednesdays, from 10:00 AM-12:30 PM. 

This course is designed as a series of four distinct modules following the chronological lifecycle of a book. Students may register for the full 20-week intensive or select/combine individual modules on Foundations, Production, Launch Strategy, or Sustainability.

Description:

You have typed "The End," but for the professional writer, the work is just beginning. Ink & Income is a comprehensive roadmap designed to bridge the gap between literary craft and sustainable business. Guided by hybrid author and editor Andi Cumbo, this course walks students through the complete lifecycle of a book—from the initial decision between traditional and independent publishing to the complex machinery of book launches, marketing, and financial management. Whether you are a debut writer holding your first manuscript or an established author looking to professionalize your career, this course offers the practical tools to turn your art into a business. 

Module 3: Launch & Promotion (6 Weeks)
Focus: Getting the book into readers' hands.

• • Planning the launch window, organizing launch teams (street teams), ARC distribution, and working with retailers.

  • Guest Spotlight: Flannery Buchanan (Working with Bookstores) & Dave Hirschman (Live Events).

• • Moving beyond the launch. Strategies for social media engagement, an introduction to advertising, and public appearances.

  • Guest Spotlight: Marijean Oldham (Marketing) & Jeffrey Lofton (Public Speaking).

About the Instructor:

Andi Cumbo is a former creative writing professor, a professional editor, and a publisher who is the author of over 30 books that each incorporate real-life places, people, and events in their pages.  She writes cozy mysteries, romantic comedies, YA fantasy, and creative nonfiction and holds and MFA in Creative Nonfiction from Antioch University. She has taught at Santa Clara University, Stevenson University, and George Mason University. When she’s not writing, she and her young son name his toys odd things like “Blech-agh-bah” and try to figure out Lego Fortnite together. She lives in Charlottesville.